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Ubex Token ICO: Decentralized Blockchain AI Advertising Exchange

Tuesday, July 17, 2018

The digital advertising market has been actively growing for the last 4 years; its size has exceeded the size of the television segment in 2017. This is a historic event for the advertising market. One of the most promising segments of digital advertising is programmatic advertisement, which shows an average annual growth rate of more than 23% against a 4% growth rate of non-programmatic segments. According to the forecasts of Magna Global, the market size of advertising software will reach $42 billion by 2020. Ubex proposes to solve these problems by combining all the advantages of programmatic technologies, neural networks and smart contracts in a single system. Through this approach, Ubex provides a transition from the traditional pay-per-click scheme to the payment for targeted actions, which is the most fair and interesting model for all market participants. We present to you the Ubex project – a global, decentralized exchange of programmatic advertising based on neural networks and smart contracts. The mission of Ubex is to create a global advertising ecosystem with a high level of mutual trust and maximum efficiency.

What Is Ubex?

Ubex, found online at Ubex.com, aims to use AI to solve a number of major problems in today’s advertising industry.

Ubex believes internet users are being subjected to increasingly worsening advertising conditions. They’re facing scams through advertisements. They’re viewing irrelevant or annoying advertisements. And they’re not being compensated for their contributions to the ecosystem.

Advertisers, meanwhile, are facing similar issues: ineffective advertising, junk traffic, and complexity in figuring out multiple advertising channels. Publishers also struggle with low earnings and difficulty filling advertising slots.

Ultimately, Ubex aims to solve all of these problems using neural networks and blockchain technology. Ubex believes its global decentralized advertising exchange will be “the future of advertising”.


What Problems Does Ubex Seek To Solve?

Ubex believes users, advertisers, and publishers – the three participants in the global advertising ecosystem – are facing various problems with today’s advertising systems, including:

Users

  • Irrelevant or annoying advertisements
  • Overpayment for products and services due to multiple intermediaries and high commissions
  • High risks due to the use of coercive advertising methods by scammers

Advertisers

  • Uncertainty of achieving results as advertisers are forced to pay for clicks and displayed ads without a guarantee of actual sales
  • Difficulty in figuring out all available advertising channels, leading to higher overhead expenses and the need to hire additional staff
  • Ineffectiveness in certain advertising channels, with the ineffectiveness only becoming apparent after the budget has been spent

Publishers

  • Struggle to find advertisers to fill advertising slots
  • Face low earnings and the inability to forecast future payments from advertisers
  • Payment delays and non-payments from dishonest or low-quality advertisers
Ubex believes it can solve all of these problems using a decentralized advertising exchange. Let’s take a closer look at how it works.


Ubex: Service for Advertisers

Advertisers can set up and run an ad campaign in a few clicks. Tasks that required an entire team of digital marketers can now be taken over by Ubex algorithms. An advertising campaign is created through a personal account in four simple steps:
  1. Create an offer and specify the commercial terms – The user specifies the cost of advertising, or a percentage of the sale, as well as deferred payment (for advertisers with a high rating). Also, the advertiser chooses the targeted actions they are willing to pay publishers for.
  2. Select a widget or create your own – Widgets can be personalized by the advertiser and can also be provided by the exchange (for example, the payday loan, a form for obtaining microcredits). In the case of personalized widgets, it is enough to upload a banner or video and install and configure all the necessary forms through a handy designer available in the personal account. For more complex settings, widgets can be written in a customized Java script-code.
  3. Select the interests of the target audience, the time of displays, geography and other criteria. – After setting up the widget, the advertiser sets the rules for displaying the ads so that advertising is as relevant to the target audience as possible. In parallel with the settings, the neural network provides forecasts of the effectiveness of the customized advertising campaign.
  4. Launch an advertising campaign and monitor the results. – With the help of a personal account in the Ubex system, the advertiser can monitor in real time all the key metrics for the created advertising campaign. These metrics include the targeted actions that were taken, their time, the publishers on whose platforms advertising was displayed, the activity of these publishers in the advertising campaigns. The neural network also provides updated reports on the effectiveness of the advertising campaign.
Payment is made only upon the completion of targeted actions specified in the offer. Funds are credited from the amount held in the escrow system of the Ubex crypto financial platform, or from the advertiser’s account at the time indicated in the smart contract (in case of factoring payments for advertisers with high ratings).


The Ubex Platform

The Ubex platform will provide ample opportunities not only to publishers and advertisers, but also to companies that need regression analysis of user data. The system’s neural core, which is responsible for making decisions at all stages of the life cycle of the advertising material, will have an API, access to which can be provided to partner companies. The behavioral decision-making blockchain allows one to evaluate user data and make a judgment about the perceived interests of the user. This regression estimate can be used not only to display advertising materials, but for other purposes as well. The API will provide an opportunity to retrieve a list of expected categories with an estimate for each based on a query with user data. Training the system core to obtain relevant and accurate forecasts is a laborious process. In this regard, the platform will provide the ability of adding statistical data to the site user’s actions, which can be used as a training sample for the system’s core. The site owners who provided data will receive a reward proportional to the contribution of the data provided for training the system core. These actions are similar to mining, when users are rewarded for labor-intensive work (providing statistical data for the formation of a training sample).

UBEX Token ICO Details

Ubex revolves around a native token called UBEX. Advertisers spend UBEX tokens from their account balances to access the smart contract and make deals with publishers.

UBEX tokens are ERC20 tokens on the Ethereum blockchain.

Of the total supply of tokens, 75% is being distributed to the community, with remaining tokens being given to the team and advisors (18%), a reserve fund (4%), and bounties (3%).

Ubex has set a hard cap of 24,000 ETH for the token sale. The cost of a single UBEX token is 0.00001 ETH.

As of April 2018, a date for the Ubex ICO has not yet been announced.
  • Token UBEX
  • Price 1 UBEX = 0.00001 ETH
  • Bonus Available
  • Bounty Available
  • MVP/Prototype Available
  • Platform Ethereum
  • Accepting ETH, BTC, LTC
  • Minimum investment 0.01 ETH
  • Soft cap 4,000 ETH
  • Hard cap 24,000 ETH
  • Country Switzerland
  • Whitelist/KYC KYC
Who’s Behind Ubex?

Ubex began its life in Q4 2016 when the company launched an advertising platform exclusively focused on promoting payday loans. Throughout 2017, the company added features like an API and advertiser auctions. They eventually expanded into an advertising system capable of serving the entire internet.

Ubex is registered under the name Ubex AI AG. The company is headquartered in Zug, Switzerland at Crypto Valley Labs.

Key members of the Ubex team include Artem Chestnov (CEO and co-founder), the ex-Marketing Director for AB Inbev in Belgium. He’s a serial entrepreneur with an extensive background in European marketing operations.

Other listed members of the Ubex team include Daniel Biesuz (Head of Legal and co-founder), Guy Weissman (CTO), and Andrew Rippon (COO).

Ubex Conclusion

Ubex is a global decentralized advertising exchange that aims to make it easier for publishers and advertisers to securely interact with each other while using blockchain as an intermediary. The goal is to create a trustless, P2P marketplace where publishers can tokenize online properties and advertisers can maximize the value of advertising campaigns.

To learn more about Ubex and how it works, visit online today at Ubex.com.


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